Paco Underhill discusses different ways to view media photography. He says there are many factors that go into making an image for the purpose of marketing. Some of the main factors that can go into advertising photographs are the colors, shadowing, contrast between the different objects in the photograph, and a dramatic element. I found it interesting when Underhill discussed the idea that as consumers we are drawn in by the “perfect” images companies display of their products. However, when we buy into the photograph and purchase the product consumers tend to feel fooled because the product tends to not be what the photograph was exemplifying. This typically happens in the food industry but can also happen in other industries as well.
My product for purchase is a 36 double stuffed Oreo. I placed emphasize on the color contrast between the red plate, the chocolate cookies, and the while cream filling. I attempted to make the Oreo look very appealing and exciting to a consumer. I would hope this excitement and appeal would lead people to purchase my product. I also chose a very simple image with minimal aspects so it could be turned into a poster or screen print as Underhill discussed, happens with many media photographs. The ability for the image to be blow up to larger scale would also create a different effect from the image. If this image were enlarged the stuffed cookie would seem more appealing to more consumers because its size would be emphasized. As Underhill describes, only with time will consumers come to understand the disconnect between media images and the actual product being consumed.
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